your video is a valuable sales tool in many ways.


For starters, add your trade show video to your website to promote your marketing message to those who couldn’t be there or others who want the complete story.

That’s just one of many ways to use your video to drive customers to your marketing message...and we know them all! Take the example of the video we recently shot "HD Camera Image Quality", a 26+ minute educational tutorial.

Within less than a month of releasing it, we received thousands of views from qualified audience members. For a consumer product, that may not be a lot...but for a B2B video with limited appeal, it was a home run. We did it with a combination of social networking, public relations and focused ads. We also placed it on the site we created www.HDCameraGuide.com, a site that ranks page 1 on the major search engines for 'HD Camera' "Best HD Camera" and more, including many brand name searches is this category.

Some companies claim to be able to build SEO websites. We have built many, in a range of industries, and some even
feature our videos. What are some of the ways we get potential customers to watch the videos we create for you?

Social Environments

From YouTube to Twitter, Facebook to LinkedIn, there are several social environments that cater to targeted business needs as well as general audiences. By creating announcements, profiles, channels and groups, and targeting keywords within these environments using their software, we've been able to attract a larger qualified audience to our videos.

Forums and Blogs

By creating a current list of market or product-specific forums and blogs, we "linked into" an audience of active users.
When possible, we provided the embedded video code (so audiences can view it immediately)as a thumbnail or text link.

Link Building

Attracting qualified viewers to a video also means creating "sticky" links throughout the appropriate community.
Through linking sites such as Digg, Stumbleupon, Reddit and others we submitted various titles so we could capture the largest audience.

Publication Email Blasts

Many B2B publications provide the option of advertising on their existing newsletters or sending out a client-specific email blast to the opt-in audience. This approach has been very successful for us for five years running.

Press Releases

Trade Show News has a developed a successful strategy for submitting PR and driving traffic to our videos via print and online vehicles.

Bottom Line: We Get Results!

There's a bit more to it that what you've just read, but to explain nine years of expertise in the field of online guerilla marketing
would require more than a few paragraphs. Call us today to see how we can create a video that effectively delivers your
marketing message, and drive qualified traffic to build viewer numbers.